Today, at the Royal Norfolk Show, Break is launching ‘GoGoGorillas!’ bringing a world class mass public appeal art event to Norwich in 2013. Working with Wild in Art and The Born Free Foundation, our aim is to bring an event to Norwich that will not only see an increase in visitors to our fine city, but the involvement of the local community.
The launch today is the first part of a year’s campaign to bring these fine creatures to Norwich and to ask companies and artists to get involved.
Nelson, who will be unveiled to you today is the Break gorilla, he epitomises the city of Norwich and environs and is the work of local artist, Mik Richardson.
The gorilla trail will take place for 10 weeks during the summer of 2013 and will encourage thousands of people to discover and re-discover the city of Norwich, provide community and education projects and highlight environmental issues and the plight of one of the world’s most endangered species.